The Italy-Vietnam Foundation is pleased to announce its commitment to promoting the initiative of ICE – the Italian Trade Agency for the promotion abroad and internationalization of Italian companies, in the GDO and e-commerce / MM-Megamarket sector.
Context and goals of the ICE initiative
ICE regularly promotes projects dedicated to supporting Italian companies in the retail (GDO) and e-commerce sectors, with a particular focus on international megamarket chains.
The main goals are:
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to facilitate Italian companies’ access to foreign markets through agreements with international distribution networks;
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to support digital transformation and integration into global e-commerce platforms;
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to simplify trade, logistics, regulations, and customs compliance with target countries.
The role of the Italy-Vietnam Foundation
Within this framework, the Italy-Vietnam Foundation acts as:
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a local facilitator, providing contacts, market knowledge of Vietnam and Southeast Asia;
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an operational partner, assisting Italian companies in market entry, product adaptation, compliance, and distribution strategies;
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a cultural and economic promoter, enhancing Made in Italy in Vietnam and encouraging mutual exchange of expertise and opportunities.
Through its collaboration with ICE, the Foundation will:
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identify Vietnamese and Asian operators interested in Italian products for megamarkets and digital platforms;
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support companies during internationalization processes tailored to the local market;
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organize events, workshops, trade missions, and joint seminars between Italian entrepreneurs and Vietnamese/Asian distributors.
Benefits for Italian companies
Companies joining the initiative will benefit from:
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greater international visibility through consolidated distribution networks;
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technical and operational support for logistics and customs;
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local regulatory advice to ensure compliance with Vietnamese and ASEAN standards;
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opportunities to create strategic partnerships with reliable local operators;
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reduced market entry risks thanks to specialized support.
How to participate
Interested companies can contact the Italy-Vietnam Foundation to receive the complete information package, including:
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technical details of the ICE GDO/e-commerce (MM-Megamarket) program;
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eligibility criteria and requirements;
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procedures for application and selection;
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ongoing support throughout the process.
We invite Italian companies, especially SMEs with export potential, to seize this opportunity to strengthen their presence in Asian markets, with the support of ICE and the Italy-Vietnam Foundation.
For more information, please contact us at [insert contact details] or visit the official ICE website (GDO / e-commerce / megamarket section).