Gaetano Macario is a Lecturer, PhD, Doctor Europaeus and Research Fellow in Management and International Marketing at the University of Bari, and a Visiting Professor and Researcher at several European universities, such as ESSEC Business School in Paris and the Slovak University (FEM) in Nitra, in International Marketing, Global Marketing and Emerging Markets. He heads the research area on Business Internationalisation and Business Networks at the Observatory of Economics and Finance (OBI). Lecturer and Senior Consultant at the International Trade Agency (ITA). Scientific coordinator of postgraduate Master’s programmes. Certified Management Consultant and ICMCI Academic Fellow. Coordinator of the APCO Faculty and National Delegate for Training, Universities and Research. Member of scientific societies in management, marketing and knowledge management. Research areas: Business Management, Marketing and Cultural Heritage, International Business, International Trade Compliance, Innovation Management.